Is your team wasting time, effort, and resources, following up on prospects that are unlikely to convert? 

Lead scoring allows businesses to see which of their prospects best fit with their goals, either by matching their criteria for an ideal partner or client, or by taking enough actions to indicate high interest, such as website visits, form submissions, or clicks from your marketing emails. However, as many as two thirds of businesses do not utilize any form of lead scoring at all, leading to missed chances to refine your processes and capitalize on opportunities you may have overlooked. 

The Benefits of Lead Scoring

Lead scoring utilizes a points-based system in order to provide you with tangible data about the value of a potential prospect or partner. Once this has been determined, you can quickly and easily tell which of these prospects are the best fit for your business in a systematic way, rather than relying on guesswork. It may be that a lead that looks great on paper is not engaging with you, and unlikely to convert at this particular point. Lead scoring can help you to identify a “hot” prospect that is very nearly ready to make a decision. Implementing a cohesive lead scoring system can save you time and resources, and inform strategies in order to raise conversion rates and improve future revenue. 

Personalize Your Strategy

Whilst lead scoring can be extremely beneficial, it is important to bear in mind that there’s no lead scoring solution that will work for every business. What criteria matters to you will differ greatly, even from your competitors, and in order to make lead scoring work for your business, you must define what is essential to you, and why. Working together with your sales and marketing teams to create a cohesive, personalized scoring system will benefit you in the long run, allowing you to make more informed choices that are relevant to your goals. 

Get Started With Lead Scoring

If you’re new to lead scoring, and aren’t sure where to start, it can be daunting. Without knowing what may be important to measure and look at, trying to pull together a scoring system without guidance can be an impossible task. That’s why we have created a FREE lead scoring template, complete with some of the most common fields that may be important to consider. The template is completely customizable and easy to use - all you have to do is complete the “total” column, and the calculations are done for you. 


Get started with lead scoring and download the template now! 

Download here